1. Information we collect

We collect the following types of information about you:

(a) Information you provide us directly

We may ask for certain information when you register for a Mayples account or correspond with us (such as a username, your first and last names, birthdate, phone number, profession, physical and e-mail address).

We also collect any messages you send us through the Service, and collect information you provide or post to the Service (such as text, documents, photos you upload to use in your valuation). We use this information to operate, maintain, and provide the features and functionality of the Service to you, to correspond with you, and to address any issues you raise about the Service.

If you don’t provide your personal information to us, you will not be able to access or use our Service.

(b) Information we receive from third-party applications

We may receive information about you from third parties. For example, if you link the Service to a third-party connection or log-in, such as Intuit, that third party may pass certain information about your use of its service to Mayples. This information could include, but is not limited to, the user ID associated with your account, an access token necessary to access that service, any information that you have permitted the third party to share with us, and any information you have made public in connection with that service. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to the Service. You may also unlink your third party account from the Service by adjusting your settings on the third party service. If you unlink your third party account, we will no longer receive information collected about you in connection with that service. And if you choose to integrate with a third party application to incorporate elements into your analysis on the Service, we could receive data from such apps (as well as disclose data to such apps).

(c) Information we receive from other third parties

We may obtain information about you from third-party sources, such as public sources, social media platforms (like Facebook, Instagram, LinkedIn, Twitter and other platforms) and third-party data providers and information services. Examples of the information we may obtain from such third parties include your company, company size, job title and seniority, industry and other profile information. We may share your email address or other information in order to obtain and combine this information with information that you provide to us or other information that we collect when you use our Service. We do this to better understand your profile and interests so that we can deliver customized offers and other personalized services to you, such as to serve relevant offers to you via email, chatbots, phone or personalized advertising. You can opt out of Mayples collecting more data about you from third-party providers to tailor your experience and messages we send you here.

Some of these providers may combine data collected from our Service through cookies, pixels, tags and similar technologies, with email or mailing addresses to which they have access to help us serve relevant offers to you.

If you are not a Mayples user, we may obtain your contact details from a social media platform, such as LinkedIn, or a third party data provider, so that we can promote our product offerings and subscriptions to you if we think they would be helpful in your role.

We may also receive information about you and your engagement with our advertisements from our ad servers, ad networks and social media platforms. This may include the websites you visited before coming to Mayples so that we can determine advertising effectiveness and pay our referral partners

If you prefer not to have your information used for this purpose, you can opt out at any time by emailing us at privacy@mayples.com.

(d) Information we collect from you automatically

We will directly collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for the Service. These tools collect information sent by your browser or mobile device, including the pages you visit and other information (please see the paragraph on log file information below) that assists us in improving the Service. For more information on the analytics cookies we use and how to opt out of third-party collection of this information, please see our Cookies Policy.

(e) Cookies information and information taken from similar technologies

When you visit the Service, we (and our third-party partners) will send cookies — small text files containing a string of alphanumeric characters — to your computer that uniquely identifies your browser and lets Mayples do things like help you log in faster, enhance your navigation through the site, remember your preferences and generally improve the user experience. Cookies also convey information to us about how you use the Service (e.g., the pages you view, the links you click and other actions you take on the Service), and allow us or our business partners to track your usage of the Service over time. They also allow us to measure traffic and usage trends for the Service, deliver personalized advertisements that may be of interest to you and measure their effectiveness, and find potential new users of the Service.

You can control or reset your cookies and similar technologies through your web browser, which will allow you to customize your cookie preferences and to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Service may not function properly if the ability to accept cookies is disabled. For more information on how we use cookies and other technologies and how you can control them, please read our Cookies Policy.

(f) Log file information

Log file information is automatically reported by your browser or mobile device each time you access the Service. When you use our Service, our servers automatically record certain log file information. These server logs may include anonymous information such as your web request, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information.

(g) Clear gifs/web beacons information

When you use the Service, we may employ clear GIFs (also known as web beacons) which are used to anonymously track the online usage patterns of our users. In addition, we may also use clear GIFs in HTML-based emails sent to our users to track which emails are opened and which links are clicked by recipients. This information allows for more accurate reporting and improvement of the Service.

(h) Device identifiers

When you access the Service on a device (including smart-phones or tablets), we may access, collect and/or monitor one or more “device identifiers,” such as a universally unique identifier (“UUID”). Device identifiers are small data files that uniquely identify your mobile device. A device identifier may convey information to us about how you use the Service. A device identifier may remain persistently on your device, to help you log in and navigate the Service better. Some features of the Service may not function properly if use of device identifiers is impaired. Device Identifiers used by Mayples include the Android Advertising ID and iOS Advertising Identifier.

(i) Device identifiers

Mayples collects information in order to understand where its users are located for a number of reasons. It helps Mayples to localize and personalize content, comply with local laws, undertake aggregated analytics, understand if its users use Mayples for domestic, business or educational use, improve advertising efficiency and estimate the tax liability of Mayples. Mayples may collect your precise or approximate location:

• from you, when you provide, correct or confirm your location (e.g., when you purchase services from us);
• by inferring your location from your IP address; and
• from our partners or your payment provider.

(j) Data in your account

We receive data that you enter or create within your Mayples account and media you upload for use within it, such as financials, legal documents, and metadata about your business.

2. How we use your informationwe collect

We use the information we collect about you for the purposes set out below:

• Providing you with the Service: We use the information that you directly give us to provide the Service to you. This includes allowing you to log in to Mayples, operating and maintaining the Service, giving you access to your valuations and billing you for the Service. We also use information we collect about you automatically to remember information about you so that you will not have to re-enter it during your visit or the next time you visit the site.
• For data analytics: We use information about you and your business to help us improve the Service and our users’ experience, including by monitoring aggregate metrics such as total number of visitors, traffic, and demographic patterns.
• For data and predictive analytics: We may analyze content, media uploads and activity in your account to provide and customize the Service and to train our algorithms and models using machine learning in order to improve our Service. This is carried out with strict access controls and policies in place to protect your privacy. For certain machine learning projects, where legally required or we believe it is appropriate given the nature of project, we may seek your prior consent. These activities include, but are not limited to:
  • To communicate with you about the Service: We use your contact information to get in touch with you and to send communications about critical elements of the Service. For example, we may send you emails about technical issues, security alerts or administrative matters.
  • To improve the Service: We analyze information about your use of the Service and your content to better understand how users are engaging with our Service and measure the effectiveness of the Service so we can make improvements and develop our services for users.
  • For security measures: We use information about you and from within your account to monitor activity that we think is suspicious or potentially fraudulent, and to identify violations of this Privacy Policy or our Terms of Use.
  • For matters that you have specifically consented to: From time to time Mayples may seek your consent to use your information for a particular purpose. Where you consent to our doing so, we will use it for that purpose. Where you no longer want us to use your information for that purpose you may withdraw your consent to this use.
  • For matters that we are required to use your information by law: Mayples will use or disclose your information where we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Use and our Acceptable Use Policy or to protect the security or integrity of our Service; and/or (c) to exercise or protect the rights, property, or personal safety of Canva, our users or others.

3. Sharing your information

We use the information we collect about you for the purposes set out below:

We share your information with third-party service providers for the purpose of providing the Service to you and to facilitate Mayples' legitimate interests. Those service providers will only be provided with access to your information as is reasonably necessary for the purpose that Mayples has engaged the service provider, and we will require that such third parties comply with this Privacy Policy, appropriate data processing terms and any applicable laws.

Some of the third parties with whom Mayples may share your personal information are service providers who assist Canva with functions such as:

• Billing
• Customer support and customer management;
• Email services;
• Hosting and storage;
• Data analytics and predictive analytics;
• Data labelling and machine learning;
• Security;
• Advertising and marketing services;
• Domain name registration;
• Delivery of physical products; and
• Other service providers.